Why it's built this way
Every part of the £100 price is doing work. Shooting on location instead of hiring a studio removes the biggest fixed cost. Fifteen to twenty minutes instead of an hour means one outfit, one setup, no changeover. One or two images instead of ten or twenty means light editing instead of full retouching. Take any one of those out and the price stops making sense — which is the honest reason it's a fixed, narrow product rather than a "cheap version" of the studio packages.
That's also why it isn't for everyone. If you need several looks, a controlled backdrop, or full retouching, this isn't the corner to cut — it's built for a different job entirely.
Who it actually suits
Students and graduates who need one credible photo, fast, without studio money. Anyone whose current LinkedIn photo is a cropped group shot. People testing whether a professional headshot is worth it before committing to a bigger session. If any of that is you, it's a sensible way to fix the problem this week rather than the month you finally book a studio.
Afterwards, if you want more from the same shoot, extra images or a proper retouch are £20 each — no need to rebook the whole session.